Cháps Premium Beverages
The new Cháps visual identity brings the vibrancy and creativity of the brand to life, incorporating subtle nods to African culture, artistry and heritage in a modern and refined way.
Design Process:
The first part of the brand redesign was the logo. After experimenting with different options, a clean, bold font was selected and modified with a custom Á to create the new wordmark.
The next stage explored different illustration styles for the fruit icons, along with colour palettes and pattern elements for the new label and wider rebrand. The phrase ‘A Taste of Africa’ helped shape the creative direction.
The fruit icon designs are inspired by paper-cut collage imagery to add a playful tone and the sharp, straight edges preserve the premium aspect of the drink.
The final label designs bring the ‘A Taste of Africa’ concept to life whilst making it easy for customers to see the contents of each drink.
Promotional animations were made to celebrate the launch of the new brand identity and the label designs.
General brand assets were created alongside the logo to be used for digital and physical use.
The paper-cut aesthetic naturally inspired a collage/scrapbook-style social media presence, showcasing the journey of the Cháps brand.
We Drink Cháps.
Cháps Premium Beverages // 2026
Visual Identity // Rebrand // Logo Design // Typography // Animation // Illustration // 3D Design
© STANBERRY DESIGN